Store

New York City transplant Francine Park stocks her sophisticated store with exclusive, hard-to-find lines that have a decidedly Soho flavor. The minimalist décor, concrete floors and Spartan glass and matte-finished aluminum fixtures are the perfect backdrop for her Manhattan aesthetic. She displays only two pieces per style, but a size range of 2-10 is available.

As an ex-Prada buyer, Park insists on versatile clothes with impeccable fit. "I'm going for effortless but chic," she says. And that is why she has a wide selection of denim including Rock & Republic and Salt Works jeans that can easily be paired with a Barbara Bui jacket ($715), a Michael Stars T-shirt (under $40) and a luxe Ria handbag ($250-$410). Her collection of shoes is small but packs a punch, and includes designs by Johanno Ho.

By Kathy Schultz
NWsource shopping columnist