On the Way Maternity [0] is West Seattle's newest on-ramp to the mommy track. Tucked away on a leafy block of California Avenue, just south of the Junction, the new shop joins kids' stores Georgia Blu [0] and Again & A Gain [0] in the family-friendly retail neighborhood.
Don't be put off by the somewhat utilitarian space and lighting: Racks and tables here brim with high-quality brands, including Maternité (a black and white striped boatneck sweater costs $74) and Hollywood mama-to-be favorite 1 In The Oven [1] (a soft cotton nursing henley is $54). Prices range from middle-of-the-road to high-end, and expectant shoppers can stock up on yoga gear, business wear, dresses and nursing bras.
Baby accoutrements run the gamut from Phil & Ted Sport [2] strollers ($399) to Portland-based Posh Baby [3] water-resistant diaper bags ($159) in stylish stripes and flowers. Also in stock: the pregnant woman's lifesaver, Snoogle, a bendable body pillow that conforms to the particular challenges of sleeping while sporting a late-term belly ($52).
Come December, look for an increased selection. The store is expanding its inventory to include furniture, such as Sorelle [4] cribs and Dutailier [5] gliders and ottomans, along with a wider range of strollers (Zooper [6] all-terrain strollers among them).
If you have a shop, sale, event or great product tip you'd like to share, e-mail seattleshopping@nwsource.com.
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