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Your favorite Coffeehouse (multiple locations):
Starbucks
DON RYAN
A surprisingly tight category -- but in the end, the transglobal caffeinated
beast leapt ahead of Espresso Vivace and Café Ladro to claim the crown. While
Sonics fans may have mixed feelings about plunking down their $1.95 at any
business associated with Howard Schultz (Oklahoma?), the numbers indicate the
rest of us aren't so picky. In fact, the average Starbucks customer satisfies
his or her java jones under the sign of the mermaid 18 times a month.
Ironically, in sporting terms, that's called "fan loyalty."
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