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Sunday, November 22, 2009

Go from studio to street in So Much Fun's yoga wear

The new Wallingford shop offers chic, comfortable gear from Skyler and Karma Athletics

November 29, 2007

So Much Fun Sporty Chic

Marika McElroy Cain

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The décor at new women's shop So Much Fun Sporty Chic mirrors the candy colors of its Wallingford Center neighbor, Trophy Cupcakes. The new boutique's ethos is similarly fun-loving, with pink M&Ms for the taking and handbags interspersed with running bras. Owner Sabrina Hirsch seeks out clothing that's yoga studio- and gym-appropriate, but cute enough to hit the street in afterward without looking like a schlub.

Standouts among the feminine athletic wear include Vancouver-based Skyler, with yoga and Pilates wear that incorporates ruching (a thigh-length zip-up jacket with ruched front is $129). Karma Athletics clothes are reminiscent of yoga powerhouse Lululemon and include a pair of form-fitting pants guaranteed to flatter just about anyone ($65 for capris, $85 for long pants).

So Much Fun is the only store in town that carries Allison Wonderland, a handmade streetwear line out of Vancouver with flattering 1950s-secretary-inspired looks, including a sleeveless tweed V-neck dress with epaulets ($185). Matt & Nat vegan handbags ($80-$135) round out the mix with chic styles that look and feel like real leather.

Look for in-store Pilates classes coming soon, and a casual bike team set to launch in the spring. True to So Much Fun's approach, expect leisurely rides to bakeries, not all-out conquests of the Burke-Gilman.

So Much Fun Sporty Chic is in the Wallingford Center at 1815 N. 45th St., Suite 208; 206-632-2742. Visit the store online at http://smfsportychic.com/index.htm.

f you have a shop, sale, event or great product tip you'd like to share, e-mail seattleshopping@nwsource.com.

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