Spoiled Rotten Baby treats kids like kings and queens

Built on the premise that the youngest among us deserve the finer things in life, Bellevue-based Spoiled Rotten Baby caters to the silver-spoon set with over-the-top yet tasteful gifts.

The online retailer, headed by mom, doula and entrepreneur Shelly Holbrook, stocks an array of gift sets designed to make life easier for moms, babies and gift givers.

A "Cozy Little Sleeper Set," which outfits baby with a 100-percent Egyptian cotton kimono-top pajama set, a matching knit hat and a chenille blanket with satin trim, costs $145.83. The whole package arrives on the new parents' doorstep -- as all Spoiled Rotten Baby gifts do -- in a lavish lavender box tied up with a bow and accompanied by a handwritten card.

The site also stocks body products for moms and moms-to-be: Bumble Bags diaper bags, which come with a chenille blanket and burp cloth ($235.94); bath-time sets complete with rubber duckies for around $100; and, in the near future, gift certificates for Holbrook's postpartum doula services. You'll also find a few Spoiled Rotten Baby items at Spoiled by Nana in Issaquah.